One limit, held everywhere you spend.with a keel.

A financial safety net for the way you spend today.

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$14B
US Commercial Sports Betting Revenue
Up 25% YoY on $167B in handle by 54M people.
$1T
Prediction Market Potential (2030)
Representing a massive 80% compound annual growth rate.
23M
Americans in Gambling-Specific Debt
Highlighting a critical need for financial wellness tools.
60%
Gamblers Have Chased Losses
A primary indicator of problematic gambling behavior.
01 — Why now

A market that grew faster than its guardrails.

Regulatory shift

The widespread legalization of sports betting has created a massive new market that is structurally lacking consumer protection tools.

Cultural pushback

Rising awareness — and the PR backlash that follows — around problem gambling is driving demand for responsible gaming solutions.

02 — How Keel is built to work

Real protection holds when it’s hard.

Three rules built into the product, not into a help-center article.

IRule one · 01 / 03

Your limit doesn’t bend in the moment you’d want it to.

You can ask us to revisit your budget any time. The numbers refresh on their own schedule, based on what your bank actually shows. There's no "raise my cap by $500" button.

IIRule two · 02 / 03

A pause is a pause.

When you turn off spending, it stays off until its end time. Holds end when they end.

IIIRule three · 03 / 03

Your reasons stay yours.

The apps you use see whether a deposit is approved. They don't see why.

04 — How it works

Ninety seconds to set up. Then it stays out of your way.

Most people don’t think about Keel after setup. That’s the goal.

Step 1Link your bank

Read-only. You can revoke it any time.

Step 2We set your number

A comfortable monthly ceiling, based on your real cash flow.

Step 3Connect the apps you use

Your limit now follows you to each one.

Step 4We hold the line

Deposits get checked in milliseconds. Holds end when they end.

03 — Two sides, one rail

Built for both sides.

If you spend

Set a real limit and let it follow you.

  • Link a bank — we read the picture, you don’t fill out a form
  • Connect as many platforms as you use
  • One limit honored across all of them
  • One support relationship, not eight
Join the consumer waitlist
If you run a platform

Offload the part of consumer protection that’s hardest to build alone.

  • Plug in our deposit check with a single API call
  • Choose how light or deep you want the integration to be
  • Skip building yet another bespoke limit system
  • Show your users you take protection seriously, with proof
Talk to partnerships
05 — Frequently asked

Plain answers.

We set one monthly spending limit based on what your bank shows you can afford — then make sure it's honored across every platform where you put discretionary money. Set it once, it follows you.
06 — Get on the list

Add a safety layer to the deposit you already process.

Email partnerships and we’ll walk you through what your team would build.

Email partnershipsSee the rail

Spend ambitiously. With a keel.

We’re opening the consumer beta in select states in 2026.

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